
Finding a Reliable Host
Finding reliable hosting for your business opportunity
is no small task. Actually, it can be a full-time undertaking!
This is because most hosting companies focus on the higher
end corporate market and overlook the fast-growing small
office/home office (SOHO) sector. It is possible, however,
if you clarify needs, gather recommendations, create a list
of potential hosts and ask questions....lots of them.
Clarify your needs: how much disk space and bandwidth is
necessary? Will you need CGI or database capacities? What
operating system will you require? Will your site change
dramatically down the pike, and are you searching only for
yourself or for customers?
Be wary of web hosting directories since many are owned
by web hosts. You should obtain feedback from those with
sites and glean webmaster newsgroup postings.
In creating a list, include those recommended the most
and complained about the least, and determine which hosts
offer specific services best suited to your need(s) and
which fits your price range.
Always ask questions, i.e.: technical questions to gauge
their knowledge and accuracy; find out whether they are
committed to their customers or their bank account and subject
them to an honesty test...offer them the opportunity to
upsell you needlessly.
If you fall into the SOHO category, you may feel more comfortable
with a smaller hosting company who better understands your
needs and situation. Please be sure you can add domains
to a core plan and resell services, and ensure that they
offer a knowledge base.
You should also watch for signs of rudeness, impatience
and unresponsiveness and make sure they are flexible. A
downed site costs you visitors and sales and gives you only
another headache in your life of an Internet marketer.
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